Goals For 2018

Technical Expertise


User interviews


In-person & online
usability testing

A/B testing

Information Architecture

User flows

Journey Mapping



Hi-fidelity design



Framer Studio

Photoshop, Illustrator, InDesign

Design Systems

Adobe XD


Illustrative/Icon animation

After Effects

Cinema 4d

Icon illustration

Marketing illustration

HTML/CSS & Responsive (former 7 year expert)

Library(books I’ve read & recommend)

Mobile First

Mobile First

by Luke Wroblewski
Responsive Web Design

Responsive Web Design

by Ethan Marcotte
Adaptive Web Design

Adaptive Web Design

by Aaron Gustafson
HTML5 For Web Designers

HTML5 For Web Designers

by Jeremy Keith
CSS the Missing Manual

CSS the Missing Manual

by David Sawyer McFarland
CSS Mastery

CSS Mastery

by Andy Budd
Don’t Make Me Think

Don’t Make Me Think

by Steve Krug
Getting Things Done

Getting Things Done

by David Allen


Joshua JamesJoshua James (Erickson) is a product UI/UX designer and family guy. Designing interfaces has to be one of the most challenging and rewarding careers. Requiring constant upgrading of knowledge, meeting demanding deadlines and finding solutions to problems. And that’s why I love it.

In my spare time, I spend as much time with my family as possible. I have an incredibly beautiful and patient wife and two wonderful children. Chances are, you’ll find me either in sketching, reading or with my family.


Why Applecrumbs? Well, a long time ago (1995) in a far away land (Texas), while at a mall, I saw a new store in the distance. Squinting to read the sign, I said aloud, “Applecrumbs & Fish?” With persistent curiosity, I walked closer to discover the store name was not what I had read. That was the point when I realized I needed glasses. The name “Applecrumbs” stuck with me.